A short introduction to how I work, what I use, and what I actually care about when a brief lands in my inbox.
I'm a graphic designer and motion artist based in Kerala, India. Over the last couple of years I've worked across branding, social content, motion graphics and interface design — usually for small and growing brands that need a complete visual identity, not just a logo.
My process starts on paper, moves into Illustrator and Figma for structure, and finishes in After Effects or Premiere Pro for anything that needs to move. Lately, AI tools like Sora, Veo and Gemini have joined that pipeline too — for storyboarding, rough footage and rapid iteration — but everything that ships is composited, graded and timed by hand.
Outside client work, I study shot composition and color grading from film, and a lot of that thinking ends up in how I frame a poster or pace a reel.
Every project starts with a brief and a moodboard — not a blank canvas in Illustrator.
Even static design is planned with motion in mind — type, color and grid that animate cleanly later.
AI speeds up drafts and rough cuts. Final grading, typography and timing are still done by hand.